Diplo is the star of Blackberry’s latest TV/internet commercial.
To quote Hipster Runoff, “Mainstream = ALT.”
But seriously, is this the pinnacle of the mainstreamification of ‘alternative’ music genres? Is electronic/dance an ‘alternative’ genre? Are genres over? Is society finally ready to put the concept of genres to sleep in our post-postmodern attempt to rid ourselves of labels?
We find this commercial and it’s now-marketable star a very important contribution into our canon of artifacts that will one day serve as a description/depiction of what was 2010.
