She & Him, Neon Indian, and Grizzly Bear all get the spotlight treatment in Apple’s latest iPhone commercial.  Which leaves us wondering, has the day finally come?  Is this the day that Billboard dies?  Will the Hype Machine be resurrected in its place?

Are Zooey Deschanel and Ronald Gierhart (of Neon Indian) the new T-Pain and Christina Aguilera of popular culture?  Will music festivals replace Top 40 radio?  

Is this hypothetical future a good thing, or does its mainstream-ification “lose the appeal”?  So many questions, so few answers, watch the commercial, the link is above, Carles’ comments are below.

More jargon from thehipsterrunoff:

“Can’t believe it finally happened. A chillwave buzzband finally got ‘acknowledged’ by the mainstream iPhone commercial…” - Carles, blog creator of Hipster Runoff

p.s. In case you didn’t notice, the commercial also quickly features Owl City.  So forget everything mentioned above, nothing is changing any time soon/everything is over once again, fail.