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“Reading Books is Cool @ ur Library” in the iPad/Kindle Era

The Museum is a proud supporter of these fairly compact paper products that have been around for a lot of years that contain lots of words that you can read… they’re called books or something.

And you can find them at your local, uhhh, iBookstore.  No thats not it, ummm, oh! library!  That’s it, your local library.  We’re not sure if your local community still has that, and by local community, we mean where you live, like in a house, not like your local Facebook/Twitter/Tumblr/Xanga community.

But seriously kids, reading books is cool!


Missy knows all too well… (does she though?)

I guess what we’re getting at here is:  Does this kind of in-your-face pro-library anti-Apple ‘cool posters’ marketing make you want to go read books?  Or does it just turn you off even more to a dying pre-2k10’s trend.


Are you down to “catch the reading bug”?  Or does this make you feel like you’re gonna get influenza / some creepy venereal disease / sexually transmitted infection if you go to the library in the hot summer months?


Does this HOT DAMN FIRE BLAZIN get your attention and make you wanna bury into a good book at the library?  Or are you, like we, just kind of scared and confused and frantically pacing around to find the nearest fire extinguisher?


Are you frantically running out your front door and into the car to get to your library ASAP so you can ‘get some’ in the middle of some bookstacks while simultaneously showering (?) with someone fairly attractive?  aka, Are you turned on right now?

Also, upon careful review, the Museum has come to the dynamic conclusion that these are, in fact, two people of what we believe to be the same gender.  And thus, is this a specific ploy to get the GLBTQWTF-community more excited about libraries?  Is this alienating the heterosexual book-lover population?  So many questions, so few answers.

Do you find yourself wanting to go to your local library more or less after seeing these anti-Kindle propaganda posters…

P.S. Bonus anti-iPad propaganda below:


(via fartdstfatrtsfarts)

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Thanks to the Aesthetic of Cigarettes, Reading is Cool Again!

Looking for a more cultured way to pretend to get your nicotine fix?

Hoping for a new way to illustrate your innate pretentiousness while expressing your intellectual strength? 

Desperate to be an even bigger hipster d-bag than you already are?

Want to “read in style” without an iPad?

…Well, the Museum of Modern Artifacts (yes, people get us and the MoMA confused all the time) is proud to present to you the following highly-marketable-in-hip-urban-neighborhoods product:

introducing TankBooks: Literary Mock Cigarette Packs that are actually Books

 

Their website would like to tell you more:

The flip-top cigarette pack is one of the most successful pieces of packaging design in history. TankBooks pay homage to this iconic form by employing it in the service of great literature. We have launched a series of books designed to mimic cigarette packs – the same size, packaged in flip-top cartons with silver foil wrapping and sealed in cellophane. 

The titles are by authors of great stature – classic stories presented in classic packaging; objects desirable for both their literary merit and their unique design.
Each story is complete and unabridged – with a type size that’s easy to read. Individual books are great for throwing into a pocket or handbag – an instantly familiar object to carry with you. The complete set comes in a stunning tin – perfect as a really original gift. 

TankBooks are for people on the move, lovers of literature and connoisseurs of design. Try one and you’ll be hooked.

Titles: Joseph Conrad“Heart of Darkness”
Ernest Hemingway“The Undefeated” and “The Snows of Kilimanjaro”,Franz Kafka“The Metamorphosis” and“In the Penal Colony”Rudyard Kipling“The Man who would be King”,“The Phantom ’Rickshaw” and“Black Jack”Robert Louis Stevenson“Dr. Jekyll and Mr. Hyde”Leo Tolstoy“The Death of Ivan Ilych” and

 

“Father Sergius”


Can’t wait until a friend of mine asks if he can “snag a cig” and I whip out The Metamorphosis as I condescendingly respond, “Inhale this”.

Can’t wait until I’m on my lunch break from work and realize that instead of grabbing my Marlboro pack, I accidentally took Crime and Punishment.

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Leave it to thedailywhat to deliver us more painful and evident truth.
Read more about the Museum’s take on the iPad here: Artifacts of Modernity - iPad

Leave it to thedailywhat to deliver us more painful and evident truth.

Read more about the Museum’s take on the iPad here: Artifacts of Modernity - iPad